Square, the fintech giant founded by Jack Dorsey, has officially started onboarding its first merchants for a new native Bitcoin payments experience. The rollout was confirmed by Owen Jennings, head of product at Square, who shared the news in a tweet that quickly gained traction:
“Boom. Today we’re onboarding our first few @Square sellers for the new native bitcoin acceptance experience. This is the way!”
The feature allows select Square sellers to accept Bitcoin directly at the point of sale, without needing third-party apps or complex integrations. The move positions Square as one of the first major fintech platforms to offer seamless BTC payment processing within its native infrastructure.
Why It Matters for Crypto Adoption
This rollout isn’t just a product update — it’s a major leap for real-world crypto adoption. For years, Bitcoin has been seen more as a speculative asset than a true medium of exchange. Square’s decision to integrate it directly into merchant tools brings it closer to everyday utility.
Importantly, the payments are non-custodial, meaning merchants receive Bitcoin directly, not fiat conversions. This model gives business owners full control over their digital assets, while reducing fees typically associated with payment processors.
Strategic Timing and Industry Implications
The timing couldn’t be more telling. As Bitcoin flirts with the $120K level and ETF inflows remain strong, Square’s move underscores growing institutional and retail interest in using crypto beyond investment portfolios.
With over four million active merchants on the platform, even limited adoption could drive tens of thousands of BTC transactions per day if scaled globally. It also reaffirms Jack Dorsey’s long-standing vision of Bitcoin as the internet’s native currency.
Final Thoughts: Square Bitcoin Payments Could Reshape Merchant Infrastructure
By integrating Bitcoin natively, Square isn’t just supporting crypto — it’s rebuilding how merchants engage with money. If early testing proves smooth, this could become a blueprint for wider payment adoption across the U.S. and beyond. And with Dorsey at the helm, the message is clear: Bitcoin is no longer future tech — it’s now.
