Genius Group, a Nasdaq-listed edtech company, has just raised its Bitcoin treasury target to 10,000 BTC, following an impressive 74% yield on its initial crypto holdings. This strategic shift positions Genius as one of the most aggressive public adopters of Bitcoin in 2025—potentially triggering a new wave of corporate treasury moves into digital assets.
In its official announcement, Genius CEO Roger James Hamilton stated that the firm’s crypto yield over the past year “significantly outperformed both tech stocks and gold,” prompting a bold pivot to expand their BTC position more than tenfold.
“We’re increasing our Bitcoin Treasury Reserve Strategy (BTRS) from 500 BTC to 10,000 BTC to protect against currency devaluation and to drive long-term shareholder value.”
The move echoes earlier treasury strategies from firms like MicroStrategy and MetaPlanet, but Genius Group is now going further—prioritizing BTC as its primary store of value, not just a hedge.
This announcement comes amid growing institutional interest and renewed ETF inflows into Bitcoin, suggesting Genius may be part of a broader trend toward BTC-backed treasuries.
If other public companies follow suit, Bitcoin could soon see renewed demand from balance-sheet buyers—especially as macro pressures and inflation fears persist.
