Binance has announced a partnership with blockchain data visualization firm Bubblemaps to improve transparency for users of its non-custodial Web3 Wallet.
The collaboration will allow millions of Binance Web3 Wallet users to access Bubblemaps’ blockchain analytics tools, providing deeper insights into token distribution and wallet clustering.
According to Binance, the move is designed to give users more information about potential insider trading or coordinated market behavior through clear visualizations of token ownership patterns.
“As more traders and activity move onchain, the need for accessible, transparent blockchain data continues to grow,” said Winson Liu, lead at Binance Wallet. “Integrating Bubblemaps on Binance Wallet is part of this effort to provide our users with clear insights, helping them make better-informed trading decisions.”
Bubblemaps’ Role in Exposing Token Misconduct
Bubblemaps has built a reputation for uncovering insider trading and team wallet manipulation behind several cryptocurrency projects, including high-profile memecoins.
In April, the analytics platform revealed that the team behind the Melania Meme (MELANIA) token — linked to former U.S. First Lady Melania Trump — had moved $30 million worth of community funds without explanation.
The company’s signature visualization technology maps wallets as bubbles, connecting them to other entities based on their transaction history. This helps traders easily detect suspicious behavior, such as unusually concentrated token holdings or linked wallet groups.
Promoting Transparency in Onchain Trading
Nicolas Vaiman, CEO of Bubblemaps, emphasized that the partnership supports a growing need for transparency in blockchain trading.
“This integration marks an important step in our mission to make blockchain transparency accessible to everyone,” he said.
As crypto adoption increases, more activity is shifting onchain, making transparency tools critical for investors who want to avoid projects with questionable activity.
The Binance-Bubblemaps partnership is one of the most significant collaborations between an exchange and a blockchain data platform, following Bubblemaps’ introduction of “Time Travel” — a tool launched five months ago to help detect insider activity linked to memecoin scams.
By integrating Bubblemaps directly into its Web3 Wallet, Binance is positioning itself as a leader in onchain transparency and user protection, reinforcing its commitment to responsible trading in the decentralized era.
