In a surprising move that could mark a turning point for corporate crypto adoption, design software powerhouse Figma has revealed a $69.5 million position in Bitcoin ETFs as part of its IPO filing with the U.S. Securities and Exchange Commission (SEC). The disclosure adds Figma to the growing list of companies directly integrating crypto into their treasury strategy.
The news comes directly from Figma’s S-1 registration form, where the company outlined its financial structure ahead of a highly anticipated public offering. The document shows that Bitcoin ETFs now make up roughly 5% of the company’s balance sheet, positioning the firm as a quiet but significant adopter of digital assets.
A Corporate Bitcoin Bet Worth $69.5 Million
The SEC filing lists a clear $69.533 million allocation under “Bitcoin exchange traded fund” — categorized as part of the company’s “cash, cash equivalents, and marketable securities.” This marks a significant institutional signal for Bitcoin, as Figma is among the first major tech companies to explicitly declare a Bitcoin ETF holding in an IPO document.
Source: SEC
This isn’t just a casual experiment. With over $1.5 billion in cash and securities on hand, Figma’s Bitcoin ETF position represents a notable diversification of treasury reserves — a move typically associated with crypto-native companies like MicroStrategy or Tesla, not cloud-based design platforms.
Industry Applause: “A Sign of What’s to Come”
The crypto community was quick to notice. Hunter Horsley, CEO of Bitwise (which manages one of the top U.S. spot Bitcoin ETFs), praised the decision on X.
His comment reflects the broader expectation that Bitcoin will increasingly become a standard component of corporate finance, especially in an era where ETFs make such exposure cleaner and more regulated.
The Bigger Picture: Bitcoin ETFs Are Changing the Game
Since spot Bitcoin ETFs were approved in the U.S. earlier this year, institutional access to BTC has exploded. These ETFs allow companies to gain Bitcoin exposure without the need for custody, wallets, or direct interaction with crypto exchanges — a major hurdle for traditional firms.
Figma’s disclosure is one of the clearest signs yet that Bitcoin ETFs are paving the way for mainstream corporate adoption. And while the $70 million figure might be modest in the context of global finance, it signals a crucial psychological shift: Bitcoin is no longer just a hedge — it’s becoming an accepted asset on corporate balance sheets.
Final Thoughts: What Figma’s Bitcoin ETF Holdings Mean for Crypto
Figma’s $69.5 million Bitcoin ETF position is more than just a footnote in an IPO filing — it’s a statement. As more tech firms prepare for public listings and evaluate treasury strategies, crypto exposure through ETFs may become a new norm. While companies like Tesla and Block took direct positions in Bitcoin, the ETF route offers a far more accessible and compliant path.This move by Figma could be the beginning of a larger trend, with public and private tech firms gradually joining the ranks of institutional crypto holders. If others follow, we may see a new era where Bitcoin becomes a standard corporate reserve asset — not just for crypto-native players, but for mainstream innovators.
